Chapter 1 Concept and Functions
Chapter 2 An Entrepreneur
Chapter 3 Entrepreneurial Journey
Chapter 4 Entrepreneurship as Innovation and Problem Solving
Chapter 5A Concept of Market: Market, Market, Where are you?
Chapter 5B Analysing the Market Environment
Chapter 5C Researching the Market Facts That Matter
Chapter 5D Expanding Markets
Chapter 5E Know Thy Business
Chapter 5F Marketing Mix
Chapter 6 Business Finance and Arithmetic
Chapter 7 Resource Mobilization
Chapter 2 An Entrepreneur
Chapter 3 Entrepreneurial Journey
Chapter 4 Entrepreneurship as Innovation and Problem Solving
Chapter 5A Concept of Market: Market, Market, Where are you?
Chapter 5B Analysing the Market Environment
Chapter 5C Researching the Market Facts That Matter
Chapter 5D Expanding Markets
Chapter 5E Know Thy Business
Chapter 5F Marketing Mix
Chapter 6 Business Finance and Arithmetic
Chapter 7 Resource Mobilization